I do not believe we want to teach people to produce podcasts, but the concept of podcasting is also downloading and consuming content. This is where I think podcasting should be one of our "Things". Here are a few great examples of how other libraries have used podcasting to spread their message.
Worthington is already doing both Pod- and Vod- casting and I like what they offer - Watch a story time, listen to a book review, etc. http://www2.worthingtonlibraries.org/programs2go/. (Note their name - "Programs to go")
Ohio University's library has podcasts providing information about the library http://www.library.ohiou.edu/podcasts/.
Kankakee, IL podcasts local debates, author visits, Teen Poetry slams. I could see Patric doing a monthly CML Podcast :) http://www.lions-online.org/Podcasts.html.
Here is a more comprehensive list of libraries podcasting http://www.libsuccess.org/index.php?title=Podcasting.
Podcasting could be mixed with music downloading as a "how to", but it would also be great to have it as a way to communicate with patrons on our web site.